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Custom software · Scoped individually

Custom Software Development for Businesses in Dubai

Dashboards, client and staff portals, integrations between the tools you already use, and automation for repetitive work. Every project starts with discovery and a written specification, and is priced for that scope.

Request a Scoped Proposal What we build

What we build

Software that fits the way your business already works

Most custom work falls into four types, and many projects combine two.

  • Dashboards and reporting

    One view of figures you now gather from several spreadsheets or systems, updated automatically and visible only to those who need it.

  • Client and staff portals

    Signed-in areas where clients check progress or upload documents, and where staff manage records, approvals and tasks. Each person sees only what their role allows.

  • Integrations between your tools

    Connecting software you already pay for, such as accounting, online store or HR systems, through their APIs, so data is not typed in twice.

  • Workflow automation

    Replacing repeated manual steps, such as copying form entries into a spreadsheet, with automated steps that log what they did.

Build or buy

When custom software makes sense, and when it does not

Custom software usually costs more up front than a subscription and needs maintaining, so it has to earn its place. If an existing tool already does most of what you need, adapting your process to it is often cheaper, and we will tell you so.

Custom work makes sense when your process is what sets you apart, when your tools cannot share data, or when staff spend hours each week moving information by hand. Discovery tests this before you commit.

If you mainly need a public website, start with our web design service and website packages; online stores are covered under e-commerce websites. Our article on template versus custom websites explains the same trade-off for websites.

How it runs

Discovery, a written specification, then milestones

Each stage ends with something you approve before the next begins.

  • Step 1

    Discovery

    We talk to the people who will use the software and map the process, systems and data involved. On larger projects, discovery is a separate first stage with its own fixed price.

  • Step 2

    Written specification

    Users and roles, features, screens, integrations, data to migrate, exclusions and acceptance criteria: how we will both know each feature works. The fixed price applies to this specification.

  • Step 3

    Build in milestones

    Each milestone delivers working software you test on a staging version with realistic data, plus a short written update. Feedback is handled per milestone, not saved for the end.

  • Step 4

    Launch and handover

    We deploy to accounts in your name, hand over technical notes and walk your team through the system. Ongoing support is optional.

Avoiding failure

Why software projects fail, and how we reduce the risk

  • Requirements that live in people’s heads

    A vague brief lets everyone imagine a different product. We write the specification down, including what the software will not do, and you approve it first.

  • Scope that grows quietly

    Small additions add up. Any change after approval is quoted in writing, and you decide whether it is worth it before we start.

  • Underestimated data and integrations

    Inconsistent spreadsheets and poorly documented APIs are common causes of delay. We inspect real data samples and test API access during discovery, not halfway through the build.

  • No one available to decide

    Projects stall when nobody can approve a screen. We ask you to name one decision-maker and agree review times.

Ownership

Your accounts, your code, your data

Hosting, cloud, domain and third-party accounts are opened in your company’s name and paid for directly by you. We work through access you grant and can remove at any time.

The source code is kept in a repository your business controls, with handover notes another developer could work from. Ownership of the code, and which third-party components keep their own licences, is set out in your proposal and project agreement before work starts.

Pricing

How custom software is priced

There is no starting price, because two projects with the same name can differ greatly in effort. You receive a fixed price for the agreed specification, and larger projects are split into separately priced phases.

E-commerce & custom builds

Online stores, portals, integrations and other projects whose requirements need defining before they can be priced.

Quoted individually
Request a scoped proposal

Scoped individually

Included

  • A review of your requirements, users, content and existing systems before we give a price (on larger projects, a separate first stage with its own fixed price)
  • A written proposal listing features, exclusions, assumptions and a fixed price for that scope
  • Larger projects split into phases, each with its own scope and price
  • E-commerce, as scoped: product catalogue, cart, checkout and payment provider set-up
  • Custom software, as scoped: dashboards, portals, integrations and workflow automation
  • Search-ready technical foundations, as in our website packages
Typical timeline
Estimated in your scoped proposal, once the requirements are clear.
Revisions
Set for each stage in your scoped proposal.
Not included
  • Product data entry and copywriting, unless scoped
  • Arabic version, unless scoped
  • Payment provider, platform and app store fees
  • Domain and hosting fees, including renewals: paid by you, in your name
  • Third-party software subscriptions and licences

Running costs. Hosting, third-party subscriptions and API usage fees are running costs paid directly by you, and your proposal lists them.

Full pricing and scope details

FAQ

Questions about custom software

How much does custom software cost?

It depends on the number of user roles, screens and integrations, and on how much existing data needs moving. We give a fixed price once the specification is written, not a guess from a one-line brief.

If your budget is fixed, say so in the quote form and we will tell you what a realistic first phase could cover.

Can you work with the systems we already use?

Usually, if the system offers an API or a reliable data export. During discovery we check its documentation, access rules and any usage limits or fees. If a tool cannot connect, you hear that before you commit.

How long does a custom software project take?

Your proposal gives an estimated schedule for each milestone rather than a single figure. It starts once the specification is approved and assumes reviews come back within the agreed time.

What happens after launch?

Software needs security updates, and changes when the services it connects to change. Support can be agreed as a separate monthly arrangement listing its tasks, or your own developers can take over. If you also need a companion app, see mobile app development.

Related

Related services

  • Hand-drawn website wireframe on white paper, with crossed-out image boxes, lines standing in for text and a video block.

    Web Design

    Business websites designed and built to a written scope, with AED starting prices and set revision rounds.

  • Two hands pressing kraft honeycomb packing paper into an open white shipping box on a white marble table.

    E-commerce

    Online stores with AED pricing, the payment and delivery set-up you choose, and product pages structured for search, each scoped individually.

  • Hand using a settings screen on a smartphone laid over hand-drawn app wireframes on grid paper.

    Mobile Apps

    iOS and Android apps, recommended only when an app suits the job better than a website, and scoped individually.

Next step

Describe the process you want to fix

Tell us what the software should do, who will use it and what it must connect to. We reply by email with questions, then a written proposal with a fixed price for the agreed scope.

Request a Scoped Proposal See how pricing works